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Why Most B2B Marketing Videos Don’t Support The Buyer’s Journey
Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions....
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6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral sensation: the Ice Bucket...
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How Brands Can Better Leverage Facebook Video Marketing
According to a recent webinar by Ad Age and Brightcove, 91 percent of companies consider video marketing important to their business, but only 67 percent feel that they use it in an effective way. And...
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Beyond the Cat Video: 8 Awesome Online Social Video Trends
Online video is having a major moment. In fact, of all the data shooting around the web, 60 percent is video. In January 2014 alone, 190 million Americans watched 75.6 billion videos. We’re...
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IKEA Mimics Apple’s Marketing In A Satirical Promotional Video
IKEA takes a note from Apple’s marketing strategy and released a video entitled ‘Experience the power of a bookbook.’ The new marketing campaign is part of the Swedish furniture company’s 2015...
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Video Ranking: Reshaping the Future of Video Content Marketing
Facts: 62% of Google universal searches include videos. There’s a 50% probability that Big G will rank a video for certain keywords as compared to plain text results. Eighty-nine (89) million people...
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Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View...
To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing...
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YouTube Converts More Customers Than Facebook, Twitter
YouTube is pretty much the ideal platform for consumers when it comes to researching products or services in advance, because of the amount of visual information it can provide to the potential...
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YouTube Removes Free Keyword Tool, Encourages Paid Option
Google is waging a constant war to stop the manipulation of its search results, the impact of which has seen some industry-changing algorithmic updates like Panda, Penguin, and Hummingbird, and the...
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YouTube Valued at $40 Billion, Worth More Than Twitter
For a business purchased for in 2006 for $1.65 billion, YouTube’s revenue from advertising has generated considerable income for its parent company, Google over the past few years. Now, Adweek is...
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